Pure Joy & Happiness: The Controversial Brucy Study


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There’s a lovely man I call “Brucy” at my local café. He’s one of those guys that you just fall in love with from the moment you first meet him. He’s so caring and attentive, remembers all his customer’s names laughs his way through his day. As I type this blog he’s cruising around, delivering exquisite coffees to customers each of whom, after having communicated with him, are left with a massive grinner.

Here’s an example: To my right as I type here there are 5 lovely Asian ladies. They seem like tourists and have great English. They’re occupying two funky old three-seater couches that are facing each other with an old wooden table between them. As Brucy placed one of the coffees on the table, it wobbled. The ladies noticed it’s wobble and Brucy said, “Oh, it’s a bit wobbly isn’t it? Not as wobbly as the earthquakes though”. This comment resulted in a roar of laugher from the ladies. It was simple and easy. A fun little joke about the earthquakes we’re experiencing in Christchurch, New Zealand at the moment.

After watching this event, I paid close attention to Brucy (without wanting to appear like a stalker and all). As he placed a coffee beside a women typing away on her mac he said “Here you go. Now you can type 200 words per minute”. She giggled. As people leave the café he say’s “Thank you very much [insert customer name]. Have a nice day”. They smile. People enquire about his height and despite being busy he has a conversation with them about his nieces and the tall gene running through their family. The people he was talking to smile as he tells his story.

The super cool thing about this dude Brucy is by being himself he’s spreading so much happiness and joy throughout his day to the hundreds of customers he delivers coffee to, serves at the till, brings water to… or says “hello” or “goodbye” to. It’s pure, it’s simple and it creates a flow of happiness that I’m sure has a ripple effect that’s just absolutely huge.

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